Streetwear’s Abuse of Heavy Metal Fonts

Since the astounding success of Kanye West’s 2013 Yeezus tour, tour merchandise has become streetwear’s hottest commodity with the likes of Drake, Travis Scott, and most recently Justin Bieber following suit. With tour-related product consistently selling out at official pop-up stores across the U.S., this segment of fashion has become a fully-fledged business in its own right. And in the same way that the Yeezus wordmark appropriated the band logo of iconic heavy metal band Metallica, so have its imitators reached back into the distinct typography of heavy metal culture to add an element of false nostalgia and historical gravitas to their respective franchises. In doing so, however, the aesthetic of heavy metal has duly been sequestered for the profit of streetwear accounts that have no precedent in the subculture. Read on for our list of streetwear’s most prominent examples.



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